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Jorelle Robles, Sitel APAC Head of Marketing and Corporate Communications, and Dimiter Pigev, SitelFit Global Program Manager, discuss the roadmap of SitelFit for 2021 during the program launch in the Philippines

MANILA – April 15, 2021, Sitel Group®, a global leader in end-to-end customer experience (CX) products, and solutions reinforces its commitment to the health and wellness of its employees with exciting new programs and initiatives to the Sitel global wellness program, SitelFit. In 2021, the program will continue to provide associates with encouragement, holistic wellness support, and expert tips and tricks. It will also launch fun new challenges designed to help keep employees connected, moving, and motivated.

Launched in the Philippines in 2018, the SitelFit program is a global health and wellness program that encourages Sitel associates to make healthier choices and provides health and wellness information and advice. It also invites associates to participate in exciting and fun challenges for charity and to create and achieve personal fitness goals.

While the program initially a company-wide exercise and movement initiative, it has since evolved into a comprehensive holistic wellness program covering mental and emotional well-being alongside physical exercise and healthy eating programs under three pillars namely: Move Well, Eat Well, and Live Well.

In 2020, before the pandemic, SitelFit launched the #OneSmallChange campaign that encouraged employees to take even just small steps – like drinking more water, walking more in a day – to create positive changes in their lives. When the global health crisis arose, the program recognized the need to quickly pivot and expand to provide the support needed during a difficult and challenging time.

Live virtual fitness session with 360 Fit Teams Coach Tony and highest-scoring associate for Sitel Philippines Bernard Winstanley

Digital executions, live feed workouts, and online events were created to share information on health and fitness as well as programs specifically created for mental wellness, emotional health, and more. Associates across all sites shared their healthy at-home virtual exercise ideas and meal plans. The company also invited local health and wellness experts to share their knowledge and tips via social media.

“SitelFit has grown exponentially over the past years,” shared Dimiter Pigev, Program Manager, Global-SitelFit. “2020 saw a rapid increase in program members which is continuing into 2021. We also launched a SitelFit global wellness survey to help shape the program to suit our associates’ needs during these unique times and implement initiatives important to them. Plus, through our United Heroes app, we can help all countries push their local activities and events.”

In the Philippines, SitelFit began 2021 with an exciting roster of events. Initiatives include activities like Wellness Wednesdays Live Sessions, Distance Challenges, Most Active Site contests, and more. In March, Sitel Philippines launched the Run for Women Distance Challenge in celebration of International

Women’s Day. Associates were challenged to track their movement and distance through the United Heroes app and the one with the longest distance covered from March-May will win a cash prize and a corresponding donation to their chosen women organization/charity.

“We’re very excited to see how our associates in the Philippines rise to the SitelFit challenge this year,” said Jorelle Robles, Head of Marketing – APAC, Sitel. “In previous years, our teams showed their incredible commitment through winning challenges, setting records, and donating to charitable causes. We’ve got an exciting lineup prepared in the months ahead and we can’t wait to see what our community can achieve together.”



About Sitel Group

As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group partners with the world’s best-loved brands, from Fortune 500 companies to local startups, to design, build and deliver a competitive edge across all customer touchpoints.

With 90,000 people working across the globe – at home, in contact centers and within MAXhubs – we securely connect brands with their customers over 4.5 million times every day in 50+ languages, driving our clients’ digital CX strategies forward. Powered by our global strength, local expertise and proprietary technologies, we deliver tailored solutions to fit clients’ needs through a consultative, customer-centric approach.

EXP+™, Sitel Group’s Enterprise Experience Platform, is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of four connected product families: Empower, Engage, Explore and Evolve.

With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation.

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