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The newest Sitel MAXhub in El Nido, Palawan equipped with state of the art facilities

Fresh off the heels of launching Sitel MAXhubs in North Luzon, global business process outsourcing (BPO) firm, Sitel, launches its first Maxhub in El Nido in northern Palawan. Through its newest hub, Sitel is providing much-needed training and employment to prospective talents in El Nido, majority of whom were previously employed in tourism-related businesses.

“We’re very excited to launch our first satellite hub outside of the main city of Puerto Princesa in El Nido,” shared Eden Gutierrez, Vice President for Operations, Sitel Palawan. “Inspite of the pandemic, we continue to grow our operations and thus need more talents to join our Sitel Palawan Barkada. However, some of the limitations set by the government to combat the spread of the virus also impacted people’s mobility and access to in-center jobs. Thus, alongside bolstering our work from home capabilities, we made the decision to bring the jobs closer to where the talents are – in the communities where our target labor pool resides. El Nido, because of its distinction as a top-of-mind destination for domestic and international tourists alike and its service-oriented culture, is a natural talent market for us.   This strategy really brings to life Sitel Palawan’s unique proposition to jobseekers – “Live and work in paradise.”

The latest MAXhub, located in Barangay Corong-Corong, one of the tourism hot-spots in El Nido, was officially launched by Gutierrez alongside El Nido Municipal Administrator Raffy Cabate, and Tourism Officer Arvin Acosta. The location handles recruitment, operations, and provides training and skills enhancement sessions to aspiring BPO professionals. Since opening, the new MAXhub has already assembled a local team of 100 associates, 3 coaches, and a full-time operations manager.

“We’re very happy with the positive response we’ve received from the local community,” Anton Sanchez, Director for Operations, said. “We boldly pursued this goal despite the challenges of our current situation and our successful launch just goes to show that when we work hard together, there isn’t anything we can’t achieve. We remain extremely grateful for the hard work of our people and the unyielding support of the local government.”

Cabate, representing Mayor Edna Gacot-Lim, shared the local government’s enthusiasm and gratitude for Sitel’s new project and the positive impact this will have on the livelihoods of El Nido residents. “The launch of this MAXhub is a very big contribution to our local community, especially for the many that need jobs. It’s been very challenging because of the pandemic. El Nido relies heavily on tourism, and the current situation has left many who are dependent on the tourism industry, without jobs and with very limited options. We’re very thankful Sitel is investing in our community and giving our people ways to work and earn during this difficult time. Because Sitel chose to launch and operate in El Nido, we know that it’s not only those directly employed by Sitel who will benefit, but also the small, community enterprises which will provide services and products to Sitel and its El Nido associates. ”




About Sitel Group

As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group partners with the world’s best-loved brands, from Fortune 500 companies to local startups, to design, build and deliver a competitive edge across all customer touchpoints.

With 90,000 people working across the globe – at home, in contact centers and within MAXhubs – we securely connect brands with their customers over 4.5 million times every day in 50+ languages, driving our clients’ digital CX strategies forward. Powered by our global strength, local expertise and proprietary technologies, we deliver tailored solutions to fit clients’ needs through a consultative, customer-centric approach.

EXP+™, Sitel Group’s Enterprise Experience Platform, is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services, while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of four connected product families: Empower, Engage, Explore and Evolve.

With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation.

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