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VP for Operations Eden Gutierrez receives the “Most Exemplary Employer” Award for Sitel Palawan

Sitel Palawan on March 3 was awarded Most Exemplary Employer by the Puerto Princesa City government.

The BPO leader was among the individuals and organizations in 12 categories recognized during the Mayor’s Awards, held at the City Coliseum as part of Puerto Princesa’s 149th Founding Anniversary and 17th Balayong Festival.

The Mayor’s Awards are given annually to persons, businesses, and civic organizations who go “over, above, and beyond to serve the community and who [make] a significant difference on the lives of our residents,” said Mayor Lucilo Bayron in his keynote speech.

Mayor Bayron also said that this year’s awardees were selected based on their work on three major aspects: COVID-19 response, Top Taxpayers, and Outstanding Women.

Eden Gutierrez, Sitel Palawan Vice President of Operations, and Ingrid Zumarraga, Senior HR Manager, received the award.

One of the Philippines’ top tourist destinations, Puerto Princesa’s economy suffered when the nationwide lockdown was imposed to control the spread of the COVID-19. Without tourists coming to the city, hotels, resorts and other tourism-related establishments closed down, displacing many employees.

As one of those businesses that remained open, Sitel Palawan played a major role in keeping Puerto Princesa’s economy afloat. Former hospitality workers found jobs as customer service associates and support staff at the company. Four resorts and cafes in Puerto Princesa became MAXhubs, or smaller contact centers opened by Sitel Palawan to bring the workplace closer to associates.

Sitel Palawan also didn’t stop doing corporate responsibility, visiting charitable institutions to donate food and school supplies and boost their residents’ morale.

“The year 2020 was a perfect time to exercise resilience, compassion and teamwork,” said Gutierrez. She credited the Sitel Palawan team “who have done everything, down to the littlest details, with joy and kindness.”

“There was never a day we did not operate as one unit. I’ve never felt Palawan Leadership team any more united than how we were during the crisis,” she said.




About Sitel Group

As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group partners with the world’s best-loved brands, from Fortune 500 companies to local startups, to design, build and deliver a competitive edge across all customer touchpoints.

With 90,000 people working across the globe – at home, in contact centers and within MAXhubs – we securely connect brands with their customers over 4.5 million times every day in 50+ languages, driving our clients’ digital CX strategies forward. Powered by our global strength, local expertise and proprietary technologies, we deliver tailored solutions to fit clients’ needs through a consultative, customer-centric approach.

EXP+™, Sitel Group’s Enterprise Experience Platform, is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of four connected product families: Empower, Engage, Explore and Evolve.

With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation.

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