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Newly appointed People Management of the Philippines (PMAP) Palawan Chapter President Cristina Pierson of Sitel Palawan

MANILA – April 26, 2021, Cristina Pierson, Leadership Development Manager, MAX SME, and WeLead Member, has been appointed the new People Management of the Philippines (PMAP) Palawan Chapter President. In her new role, Pierson looks forward to uplifting and empowering the workforce in Palawan by actively providing more programs for education and training, enabling workforce and leadership mentoring, sharing best people practices, and expanding opportunities for local talents.

“I am honored to have the trust of the PMAP Palawan Chapter in this exciting new role,” said Pierson. “I feel very fortunate to have a great team and active members and I look forward to making a positive impact on the business community and the workforce on our island. In my role in Sitel, I handle the development and success of our leaders and have always felt great pride seeing them learning, growing, and succeeding. In my new role with PMAP, I look forward to doing the same for the professionals in the Palawan community.”

Pierson, who has been with Sitel Philippines for ten years, has set some bold goals for her term as the PMAP Palawan Chapter head. She plans to continue and enhance programs that are currently working while building on the successes of her predecessors with new initiatives. She wants to help raise the bar on the professionalism and competencies of Palawan talents.

Pierson seeks to create more opportunities for Palawan professionals through upskilling and training partnered with forging stronger connections between businesses. Increasing Palawan PMAP membership is also an important goal for her to ensure their efforts have a greater impact on more people and their respective organizations. Ultimately, she is focused on creating a positive impact on the businesses and workforce on the island.

“I look forward to making a difference,” Pierson explained. “That’s how I see this job and how I am mapping out my way forward. I’m committed to big goals because I think they can be achieved. And I am excited to get more people from Sitel Princesa and all the local businesses involved. I feel that the local PMAP chapters, especially outside Metro Manila, have so much to gain from working closely with institutions like PMAP. Through this affiliation, we have greater access to business and government updates, new methodologies, paradigms, and resources. Being part of the PMAP family ensures that we are always informed and relevant.”

The People Management Association of the Philippines (PMAP) is the country’s premier association of HR leaders dedicated to excellence in people management. Although primarily for HR practitioners, the organization offers a variety of diverse services, mentoring, and exposure for all roles and industries. Not only is PMAP a valuable source of information and trends in people management, but it also allows members and guests to share innovative solutions and best practices. The organization also highlights and honors the outstanding achievements of its member companies annually. In 2018, Sitel Philippines’ multi-awarded training and development program, Sitel Academy, was honored as People Program of the Year.



About Sitel Group

As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group partners with the world’s best-loved brands, from Fortune 500 companies to local startups, to design, build and deliver a competitive edge across all customer touchpoints.

With 90,000 people working across the globe – at home, in contact centers and within MAXhubs – we securely connect brands with their customers over 4.5 million times every day in 50+ languages, driving our clients’ digital CX strategies forward. Powered by our global strength, local expertise and proprietary technologies, we deliver tailored solutions to fit clients’ needs through a consultative, customer-centric approach.

EXP+™, Sitel Group’s Enterprise Experience Platform, is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of four connected product families: Empower, Engage, Explore and Evolve.

With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation.

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