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Head of Marketing and Corporate Communications for Sitel APAC Jorelle Robles shares the Diversity and Inclusion initiatives of Sitel

MANILA – May 12, 2021, Sitel Group® threw its full support behind the first Philippine Workplace Inclusion Forum with a gold sponsorship. The forum was presented by the Philippine Financial Inter-Industry Pride (PFIP) in partnership with the Women Inter-Industry Network (WIN), and the Global In-House Center Council of the Philippines. The forum’s inaugural theme – “Inclusion and the New Normal” – explored what it means to be an inclusive organization in the Philippines during this transitional period.

“We have been a strong supporter and partner of PFIP for several years,” said Jorelle Robles, Head of Marketing – Asia Pacific Region, Sitel Group. “Inclusion and Diversity is a pillar of how we do business at Sitel and one of our Employee Value Proposition pillars is ‘Be Bold, Be You’ or Kada Pagkakaiba, Kabarkada. We strive to create a work environment that is safe and supportive of underrepresented groups in the workforce. That’s why we proudly participate in forums and events like these that provide venues for colleagues in the industry to discuss workplace inclusion and share best practices.”

The Philippine Workplace Inclusion Forum is the first of its kind and brought together practitioners, allies, and champions of women empowerment, LGBTQ+ inclusion, and persons with different abilities in Philippine workplaces. It focused on mapping out the way forward towards a more sustainable and equitable new normal for Filipino professionals.

The forum was divided into several consecutive sessions throughout the day with a wide range of important topics such as “HR as a Tool for Inclusion” and “Technology and Inclusivity”. Sitel® Philippines’ breakout session entitled “The Language of Inclusion” focused on leveraging communication skills and tools in the workplace to promote cooperation and establish a sustainable and inclusive work environment.

“Communication is such an important tool for inclusion,” Robles shared. “And in these uncertain times especially, we need to ensure our communication and strategies are designed to make our associates feel safe, seen and leave a positive impact on the workforce.”

“Collaboration is a critical component of fostering a sustainable culture of inclusion,” explained Vina Vicente, Forum Moderator, PFIP. “As a culture-building tool, open collaboration can be used to build on inclusion by examining and leveraging common goals, interdependence, parity, exchange and dialogue, problem-solving and so much more.”



About Sitel Group

As a global leader in end-to-end customer experience (CX) products and solutions, Sitel Group partners with the world’s best-loved brands, from Fortune 500 companies to local startups, to design, build and deliver a competitive edge across all customer touchpoints.

With 90,000 people working across the globe – at home, in contact centers and within MAXhubs – we securely connect brands with their customers over 4.5 million times every day in 50+ languages, driving our clients’ digital CX strategies forward. Powered by our global strength, local expertise and proprietary technologies, we deliver tailored solutions to fit clients’ needs through a consultative, customer-centric approach.

EXP+™, Sitel Group’s Enterprise Experience Platform, is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of four connected product families: Empower, Engage, Explore and Evolve.

With our award-winning culture built on 35+ years of industry-leading experience and commitment to improving the employee experience, we improve business results by pairing innovative design thinking and digital solutions – including self-service, artificial intelligence (AI), automation and data-driven analytics – with the expertise, emotion and empathy of our people to Create Connection. Value Conversation.

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