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Sitel Global Chief Operating Officer Olivier Camino, Sitel APAC Chief Operating Officer Ravi Iyengar, Chief People Officer Haidee Enriquez together with other Sitel leaders and Tarlac local officials on Sitel Tarlac 3 ribbon cutting


Tarlac, Philippines. Sitel, a leading global customer care provider, today announced the opening of its 14th customer experience center in Tarlac that will create additional jobs for roughly 1,500 talents in the region. Philippine Government officials, Sitel executives, and industry partners announced the opening of the new site this morning at the Robinsons Luisita Complex.

With the official inauguration of their latest center – their 3rd in Tarlac and 14th in the country – Sitel sustains its steady growth trajectory in the Philippines and reiterates its commitment to bringing jobs to  the countryside.

“We are very excited to expand our operations in Tarlac,” Ravi Iyengar, Sitel Chief Operating Officer-APAC, shared. “Since opening our doors here in 2016, we have experienced tremendous growth in the region and have been able to recruit highly skilled local talents with strong customer service skills and aptitude for complex outsourcing processes and emerging technologies. From six (6) clients in 2016, we now have eight (8) global and local logos being serviced out of our Tarlac facilities.”

Since entering the Philippine BPO market in the Philippines in 2000, Sitel has enjoyed growth due to the country’s business-friendly climate, large pool of readily available and trainable talents, reliable infrastructure, and cost competitiveness. Currently, Sitel employs over 23,000 passionate and talented associates across centers in Metro Manila, Baguio, Tarlac, and Palawan.

“We don’t just do business in Tarlac, we also make sure that we work with the local government, the academe, and the socio-civic society, actively contributing to the development of the local community,   said Haidee C. Enriquez, Sitel PHANZ Chief People Officer. We established partnership with local schools and universities, providing OJT and immersion opportunities for their graduating students. Early this year, we also established a Sitel Academy Hub in our Tarlac location, which provided free training to near-hire candidates and this year alone, we were able to hire more than 300 from our Sitel Academy training graduates. Our Sitel Tarlac associates also actively participated in initiatives like Brigada Eskwela, Dugong Bayani, and outreach activities to the Aeta community.”

The new Sitel Tarlac 3 highlights the latest innovations in workspace technology, design aesthetic, and amenities. “We know our associates spend so much of their time in the office and we wanted to be sure we created a space conducive to productivity and growth. A workplace that they can call their second home,” explained Cher Retirado, Sitel Asia Pacific Project Management Office Director. The site provides ample spaces for employees to interact, work, collaborate, brainstorm, and innovate.

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