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Vice President of Global Operations and the Executive Sponsor of the Sitel Pride Barkada Employee Resource Group in the Philippines, Pat Haluag with Leadership Development Manager and Sitel Pride Barkada Head, Leo del Castillo during the Virtual Pride Fest

MANILA – June 30, 2021, Sitel Group®, a global leader in end-to-end customer experience (CX) products and solutions, commemorated Pride Month 2021 with a month-long celebration of inclusion and diversity, reinforcing its commitment to supporting the LGBTQIA+ community, providing a safe workplace with equal opportunities, and raising awareness within the industry and the community for inclusive policies and practices.

“Pride Month is an important time to celebrate the many differences and similarities that bind us together,” shared Jorelle Robles, Head of Marketing – Asia Pacific Region, Sitel Group. “Inclusion and Diversity is one of our guiding Employee Value Proposition pillars and we say – ‘BE BOLD, BE YOU’ or Kada Pagkakaiba, Kabarkada. We strive to create a work environment that is safe and supportive of our LGBTQ+ community and this June we amplified the message to ‘BE BOLD, BE PROUD’ inspiring everyone to share their stories, uplift one another, and learn from each other.”

To commemorate Pride Month 2021, Sitel shared the inspiring stories of members of their LGBTQ+ community, created a series of educational SOGIE microlearning training videos, hosted informative panel discussions with Pride industry champions and allies, and threw an exciting culminating Digital Pride Summit 2021 with raffles, contests, performances, and an important panel discussion highlighting the LGBT+ experience.

“Sitel understands that the communities need us to have important conversations to help improve the status quo and make tangible changes,” said Leo del Castillo, Sitel Pride Barkada Lead. “At Sitel, we don’t just celebrate diversity and practice inclusion, but we also acknowledge the LGBT+ community as equal business partners. We keep the conversations going and always address all opportunities to improve.”

Sitel’s month-long celebration capped off with the awards night for the Sitel Drag QuaranQueen Season 2 – the second installment in the company’s widely popular drag queen competition and the Digital Pride fest – a virtual Pride celebration featuring special appearances of some Philippine Drag personalities, live performances, and stories from Sitel kabarkadas.

“This June we highlighted several diverse individuals of the Sitel Philippines Barkada. We always encourage our associates to be their most authentic selves,” Robles said. “They can dress how they like, speak their minds, and share their amazing talents. Our Pride Month celebration reinforces our commitment to building an inclusive culture where our people are encouraged and free to be themselves.”

Vice President of Global Operations and the Executive Sponsor of the Sitel Pride Barkada Employee Resource Group in the Philippines, Pat Haluag added, “We put together a Pride celebration that had an equal number of fun activities and important discussions. After all, Pride Month is the perfect time to discuss gay rights and the fight for equality. Sitel is committed to fostering, cultivating, and preserving a safe, diverse, equitable, and inclusive workplace. And this commitment doesn’t end when Pride Month ends, but continues every single day.”



About Sitel Group® 

As a leading global provider of customer experience (CX) products and solutions, Sitel Group® empowers brands to build stronger relationships with their customers by creating meaningful connections that boost brand value. Inspired by each brands’ unique vision and goals, we ask “what if?” applying our expertise to create innovative solutions that reduce customer effort.  


With 100,000 people around the globe – working from home or from one of our CX hubs – we securely connect best-loved brands with their customers over 4.5 million times every day in 50+ languages. Whether digital or voice-based, our solutions deliver a competitive edge across all customer touchpoints. Our award-winning culture is built on 35+ years of industry-leading experience and commitment to improving the employee experience.  


EXP+™ from Sitel Group is a flexible solution with complete cloud capability, designed to simplify the delivery of end-to-end CX services, while boosting efficiency, effectiveness and customer satisfaction. EXP+ creates a robust ecosystem by harnessing the power of four connected product families: Empower, Engage, Explore and Evolve.  


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