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Sitel PHANZ CPO Haidee Enriquez with other business leaders during the virtual Asia CEO Forum


“I believe that it is in difficult situations like the one that we are facing now that HR leadership really shines through”, shared Haidee Cabanag Enriquez, Chief People Officer of Sitel PHANZ, and Chair of the Contact Center Association of the Phils.’ HR Council.  She highlighted the need for HR leaders to be at the forefront of balancing business interest with the health and welfare of associates, and in addressing the immediate needs of the organization while steering the path towards longer term recovery and sustainability. To ably fulfill that role, Enriquez emphasized the importance of retooling and taking time to learn new skills, reinventing the business through innovation,  leveraging technology, and reviewing and realigning HR strategies, initiatives and processes.

Enriquez joined business leaders for the virtual Asia CEO Forum entitled “The Future of Work”, broadcasted to over 500 participants on social media. The forum highlighted the latest industry developments in light of the pandemic and showcased how various businesses were adjusting operations during the COVID-19 quarantine.

“This forum is exceptionally important as workers navigate working from home in these unprecedented times,” related Richard Mills, Chief Executive Officer, Chalre Associates. “We’ve learned so much about what is possible and every company has had unique experiences in this new way of working. This timely forum brings together experts from top companies in the Philippines to share their experiences, best practices, and innovations in light of the current global health crisis.”

Speakers discussed new advances in work-from-home protocols, the various ways they prioritized communication between teams and boosting organization productivity. “It has been said that necessity is the mother of invention and that has never been more accurate that it is now. Sitel, as well as the entire BPO industry,  have displayed agility and resiliency during these trying times, quickly shifting to new ways of working, collaborating, and providing services. And because of that, I am confident that the industry will emerge stronger and will continue to be a major driver of the country’s economic recovery, ” Enriquez concluded.

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